Linchpin Podcast 003 - Building a Prospect Funnel

And they said it wouldn’t last

Our little weekly podcast, actually delivered 2 weeks in a row. I feel all growed up.

Host: Damian Thompson | damian@linchpin.net | @DamianThompson

Co-host: Dana Lindahl | dana@linchpin.net | @DanaLindahl

How Content Length Affects Rankings and Conversions - QuickSprout

Content Marketing Strategies for 2013 - Content Marketing Institute

Authoritative Voice - Linchpin

Make Me Offer - CopyHour

Building your prospect list

1. know your market

2. offer value

3. don’t trick them into signing up (contests, welcome gate, over aggressive use of pop-up “paywalls”)

4. permission isn’t blanket

5. ask for the order / CTA

Path Finder 6 by Cocoatech http://bit.ly/WQvfg0