INBOUND MARKETING OR OUTBOUND SALES?
IT’S A TRICK QUESTION.
You have to focus on both inbound and outbound lead generation. One without the other is the quintessential “leaky funnel”. It takes inbound & outbound to build a truly effective demand generation engine for your business. But are you a sales professional? a highly experienced marketer? You are an expert at what you do, but that expertise is not in generating demand for your products and services. Where is your time and effort better spent, creating kick-ass stuff or trying to learn new sales tools, marketing techniques, and lead generation processes?
STICK TO YOUR STRENGTHS
Use your limited time to focus on your customers, improving your software, services or support, not build a huge in-house lead generation team. That’s very expensive, both in cash & time. There is plenty of time to build big sales and marketing teams once you’re ready. For now though, you should partner with a company that does one thing & one thing only… help you make more money. That’s it. Let us help you perfect your demand generation strategy, implement it, and even run it for you. We say “Stick to Your Strengths”. You focus on doing what you do best, deliver awesome software & services to your customers and let us help you get even more of them.
DEMAND GENERATION DONE FOR YOU
Define your ideal sales & marketing process, recommend software, deploy best-practice campaigns, give you actionable advice based on your analytics, and integrate it all to let you focus on what you’re good at, serving your clients.
Establish you as an authority in your market, the “ideas guy or gal”. Writing informative & educational content to attract more visitors. Create powerful web copy that converts visitors into prospects. Produce email campaigns to turn your prospects into customers.
Need more Leads? Tired of waiting for customers to find you? Borrow our very own outbound sales team! We’ll identify potential targets for you every month, reach out to them on your behalf to schedule sales calls, then hand the fresh, hot leads over for you to close.
LINCHPIN PLAYBOOK: THE WINNING STRATEGY
Creating a clear view of the ideal customer and most profitable market by defining geographic, demographic, psychographic, and behavioral similarities helps us locate prospects where they are most likely to be and to speak in their “language”, defining our “niche” for demand generation.
It doesn’t matter how good your product is if you get the messaging wrong. Stories sell. But you need to know what message to deliver when. There are distinct stages a customer goes through and each require a different conversation. Are they unaware of what’s available or do they need the final data to buy now?
Outreach is building relationships with influential Peers, Partners, and Prospects and having them promote our content to their audience, helping us utilize their existing user base that already knows, likes, and trusts them, shortening our path to success.
So Many Tools. Email Marketing Software, CRM, Marketing Automation, Sales Reporting, Analytics, Prospecting, Landing Pages, there’s just so MANY choices! We’ll help you pick the right tools for the job today and tomorrow.
LINCHPIN PLATFORM: YOUR SUCCESS FOUNDATION
Is your copy doing it’s job? Your average web surfer has the attention & focus of an ADHD afflicted hamster on crack. Content that is well written keeps your visitors engaged and on your site. A good page doesn’t sell something. It convinces you that you need it. No one likes being sold, EVERYONE likes to buy.
Your prospect doesn’t care where you went to college or how many acronyms you have in your title. They want you to know what you’re talking about. Can you actually help them? Can they trust you? Email campaigns that educate your readers and shows your prospects there’s a real person on the other end. Start a conversation with your prospects, not a sales pitch.
Setting us the software properly to get the most out of it is harder than it seems at first. “Simple” things like creating a tags hierarchy that makes sense and allows you the flexibility to change over time is a learned
skill. While Zapier is a miracle many times, integration between apps is often very difficult and takes unique approaches. Do you know how to create and send a broadcast, including setting up your email templates so you get the highest deliverability rates? How about setting automated links within broadcasts to track your customers behaviors and tailor your marketing efforts?
LINCHPIN PRODUCER: INBOUND LEAD ENGINE
Demonstrate your Expertise and Thought Leadership by Consistently Creating Highly Relevant, Well Written Content that Educates, Informs, and Attracts Attention. You probably can’t commit the time and resources to write at that high a level that frequently, take heart. We’re your very own, expertly trained, professional, crew of authority content marketers. The best work we do is when we are a part of the team. We help you win, because we are all on the same side.
Position yourself at the center of your market by bringing together the best & brightest minds in your niche & become the “go to” source for information in your domain. Get the conversation started and put yourself in the middle. Let the market do some of the heavy lifting, we’ll provide you with well-written, engaging, highly shareable curated content every week from the leading experts in your market (and that includes you!).
LINCHPIN PROSPECTOR: OUTBOUND LEAD ENGINE
We set them up, and you knock them down. No one knows your business better than you, but you should only worry about talking to qualified prospects and focus your energy on them. Let us do the hard yards. We will work on a comprehensive outbound lead generation program utilizing email & telephone prospecting. Sales in the 21st century is part psychology, part science. We plan, test, assess, and redesign our programs with a focus on what works.
Business Development is the process of organizing qualified meetings, phone appointments, or demonstrations by matching a legitimate solution to a qualified need. Our job as your business development team is to understand you, your target market, and the unique value you offer. People buy from people they like, are like them, and that they like. Another often used sales axiom is people buy from people they know, like, & trust. We have success for you by treating suspects with respect and delivering value at every possible opportunity.
WHY TRUST US TO MANAGE YOUR PIPELINE?
No “fuzzy numbers” here like brand awareness or social reach. We either get you leads that convert to sales or you fire us. Results won’t happen overnight and are different in every case, but we will agree on a reasonable timeframe BEFORE we start working with you.
No Contracts. We Produce a ROI or You Fire Us. Our Goals are Aligned. Hey does this sound familiar? Linchpin was created with a few core beliefs but none is stronger than the belief that forcing long term contracts as a retention strategy is bullshit. We won’t lock you in. Our aim is to work with businesses that we can have a meaningful impact on.
We are in the trenches everyday, scrapping & scraping, learning lessons the hard way. We perform literally thousands of “touches” a month (and growing). This isn’t theoretical, but daily practical experience we can share. Our pain is your gain!
Changed My Business
Jonathan Kennedy Offerchat
Greatest Team Ever
Rob Walling GetDrip
IS YOUR CALENDAR FULL? KNOW YOU COULD SELL MORE IF YOU COULD JUST FIND THE RIGHT PROSPECTS?
Discover how to GAIN new customers faster, RETAIN existing clients longer, and OBTAIN market leadership. Sales & Marketing Automation, Authority Content Creation, Inbound and Outbound Lead Generation. Delivering the right message, to the right person, at the right time.