“Content marketing is the only marketing left.”
- Seth Godin
Is Content Marketing “really” the only marketing left? No offense to the great Seth Godin, but it isn’t the only marketing left, there are other marketing approaches that are also useful. Sorry Seth I still love ya.
Is Content Marketing the best strategy for your company? Maybe, Maybe Not. Are you willing to commit the time, effort, and resources required?
Is there value in creating a relationship with your market using high quality content? Hell Yes.
Content Marketing is creating & sharing valuable information as a means of educating your prospects, turning prospects into customers & transforming customers into raving fans.
Content Marketing is the great equalizer as the marketing game used to be won by who had the deepest pockets. Now the winners are the ones that provide the most value, insight, and assistance to their marketplace.
Interruption marketing is dead. Long live permission marketing. (See, told you I was a Professor Godin fan.)
So if content marketing is so great, what’s the catch?
Well there are two…
Your content has to be good. That might sound simple, but it isn’t. There is more content being published today than ever before and in order to rise above the noise, your content has to be excellent and…
You have to have a plan. You can’t just publish a bunch of shitty articles everyday to appease the content marketing gods, remember the first catch, it has to be good. Your customers have higher expectations of you. They want you to understand them, communicate directly to them, in their language, and at their pace. The only way to do that is to have a proper content marketing strategy in place.
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